My favorite ingredient in IMAGE skincare are AHA’s, or alphahydroxy acids. These wonderful exfoliating agents remove layers of dead skin cells to illuminate the skin. They also speed up cellular turnover, which means they put the skin on a treadmill to workout cells so the skin can look alive and glowing. I love AHA’s in cleansers, serums, nighttime creams and eye creams. I think every woman should use AHA’s in one form or another. The clinical proof alone should excite you to use them everyday.